This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Things didnt get much better the next day. Pittsburgh -- 36.246. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. Indianapolis -- 24.31, 2020 NFC Championship: 23.117. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. But the Cowboys werent the only team to prove that there are other box scores where teams can put up points. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. Discover the future of cross-media measurement with Nielsen ONE. Cincinnati -- 28.8512. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. To help develop Drake Maye and the Heels' quarterbacks, Mack Brown is bringing in one of the NFL's most accomplished quarterbacks coaches. Local TV ratings for each team. The game did 41.5 million viewers across CBS and Nickelodeon. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Seattle -- 31.419. Washington Commanders dead last in NFLPA team 2023 NFL Draft wide receiver rankings: Quentin NBA Power Rankings: Milwaukee Bucks take top Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. FOXs Cowboys vs 49ers game was the second-biggest audience ever for a Divisional Round broadcast. Only Fox has seen a decline down 13% to. Notably, Amazon is still excited about its partnership with the NFL. could be on its way to solving its local TV problems in the countrys second-biggest media market. 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? Full participants list: Click here. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. I feel bad . To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. Theres good reason for this. This chart does not include ratings from week 3 because TVB did not post them. The largest Week 1 total since 2016. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. Will be updated as the season progresses. The Giants and Jets had top 10 finishes in the social media category as well. Green Bay -- 41.57 4. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. The NFLs three Thanksgiving Day games delivered record audiences (with the caveat that out-of-home viewing was not tracked prior to two years ago), led by Giants-Cowboys at more than 42 million viewers on FOX. Again, Nielsen uses sampling data to calculate the audience, meaning that your viewing of a sporting event outside of your home does not count unless you are in a Nielsen family.. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. That's the question that faced us as we put together this year's ranking of all 32 NFL teams based on talent under 25 years old. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. That game drew 30.3 million viewers. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. The only exception was the series finale of M.A.S.H. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app and streaming service, the NFL Channel. This article was originally published on Sportsnaut.com and is republished here with permission. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The Chargers just missed making the playoffs, but local ratings for the teams games still rose 25% over the previous season. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Philadelphia -- 25.4116. Thursday, March 2: DL, LBs Friday, March 3: DB, STs Saturday, March 4: QB, WR, TEs Sunday, March 5: OL, RBs. It marks a 14% increase from the total viewership from last years Week 3 game. In other words, it was a raging success. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. Viewers: The number of viewers aged 2+ viewing the game in the average minute. The Week 3 Sunday Night Football clash between the San Francisco 49ers and Green Bay Packers will go down as one of the best NFL games in 2021. Christmas Day delivered a special treat for the NFL and its broadcasting partners. These ratings consider not just talent under 25 but also the . Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. 1) Week 1 had five Sunday games in 2021 instead of four. Can you explain the meaning behind the +/- for the rating and the viewers? The NFL TV ratings should climb nicely during the regular season. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. Brian Early has been a part of the Houston staff since 2019 and was at Arkansas State previously. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. YouTube TV, Hulu with live TV, Sling, Fubo TV, AT&T TV Now) on television, computer and mobile devices, though those figures are typically added to the total a few days the initial final nationals are published (and as such may not always be included in the numbers you see on this page). Jacksonville -- 19.6722. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. The Minnesota Vikings were the top-ranked team, followed by the Miami Dolphins and Las Vegas Raiders.The Los Angeles Chargers ranked 30th, followed by the Arizona Cardinals, with the Commanders . Daily updates aggregating the stories and spin from more than 600 outlets across the globe. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. Rating: The percentage of television homes tuned to the game in the average minute. The only community-owned team in the NFL showed just how important it is to the Green Bay area by ranking highest when it came to Local TV ratings. Here are the full viewership numbers for Week 12. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. Spanish-language Local TV. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. As of August 31, 2020, all Nielsen figures include out-of-home viewing. Highest total # of viewers thru week 11 since 2016. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. The Giants had four wins this season and the Bears had six. 1 rankings to boot). The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. Yes part of NBCs package. 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